My Projects

HP Brand VIS ID

I played a key role in shaping HP’s global retail strategy—translating consumer trends into actionable initiatives, developing scalable playbooks, and elevating store performance across markets. I also helped establish HP’s global retail brand identity and the visual standards that define how products appear in-store worldwide.

Sarah Hope Dynamic Partner & Channel Marketing Leader 05

Brother UK

I managed the design concept and implementation of Brother’s flagship printer presence in the Argos printed catalogue. The catalogue, printed twice yearly with over 20 million copies in circulation across the UK, served as a key consumer touchpoint for browsing products across categories such as electronics, toys, and home goods. Brother’s recurring placement provided significant brand exposure and acted as a major sales driver within Argos.

Samsung

I oversaw merchandising and compliance for 664 Argos stores (including 211 standalone locations), as well as 26 John Lewis stores and 500+ Tesco Phoneshop locations under the Tesco Mobile/O2 Virgin Media partnership.

I drove the go-to-market strategy for Samsung’s Mobile and Tablet division, coordinating flagship-aligned product launches across major retail partners such as Argos, John Lewis, Currys PC World, and Tesco. I developed channel execution plans and ensured consistent, brand-compliant in-store and online execution.