HELLO, MY NAME IS

Sarah Hope

Dynamic Partner &
Channel Marketing leader

Sarah Hope Marketing Girl
hello@marketinggirl.co.uk​
07931 187993​
Whatsapp me!​
Let’s connect
About Me

I am an enthusiastic Dynamic Partner based in Derbyshire, with over 10 years proven experience in Channel Marketing

I drive growth for global brands

I have over a decade of success in driving growth for global technology brands. Expertise in developing and executing joint go-to-market strategies, enhancing partner engagement, and managing multi-channel campaigns. Proven experience in cultivating strategic relationships, optimising market budgets, and delivering significant ROI. Committed to fostering brand excellence and empowering teams to excel in competitive environments.

My Skills

Channel Marketing
Go-to-Market Strategy
Budget Management
Stakeholder Management
HubSpot
Campaign Management
Relationship Management
ROI Optimisation
HP
EcoOnline
Brother
Samsung

My Experience

May 2024 – March 2025 | Maternity Cover
HP Square
Global Retail Trade Marketing Manager

Responsible for the execution of HP FY25 Retail Roadmap across In-Store, Digital and Online-to-offline experiences for HP Laptops, Peripherals, Gaming, and computing. This role sat within the Global Retail Channel and consisted of strategy, analytics, brand building. Project management to shape how HP engages shoppers worldwide. My role consisted of translating consumer trends into actionable retail strategies, developing global playbooks, optimizing store performances, and driving best- practice sharing across markets.

  • Define and implement global retail merchandising, shopper navigation, and visual identity strategies.
  • Develop worldwide Retail IN-Store and Digital playbooks for both growth and mature markets.
  • Engage the Global trade marketing community through events, workshops, and continuous learning initiatives.
  • Implemented the New HP branding across all Global markets to ensure brand excellence within Retail and online shopper experience.
May 2022– 2024
EcoOnline
Head of Channel Marketing,

Created the partner strategy, creating joint marketing plans with global SAAS Partners. Designed EcoOnline Partner Programme to recruit and grow new partners, aligning with business objectives. Developed sales enablement and campaign automation via HubSpot, managing multi-channel campaigns. Oversaw EcoOnline partner website using HubSpot CMS to enhance demand generation and partner engagement.

  • Cultivated brand excellence, ensuring consistent representation of EcoOnline’s value proposition.
  • Drove successful co-marketing campaigns and events with our global SAAS partners.
  • Enhanced partner communications through effective campaign management.
October 2015- 2022
Brother
Channel Development Manager

Developed and executed lead generation programme, enhancing end-user demand and increasing funnel opportunities. Oversaw a multi-million-pound marketing budget, aligning expenditure with revenue growth and company KPI’S. Formulated and executed integrated 6-month channel marketing plans. Covering online, retail and B2B customers. Created strategic partner relationships, fostering long-term growth in competitive retail and distribution sectors.

  • Manage the channel marketing activity across online, retail, call centres, indirect and retention, ensuring that a cohesive six-month marketing plan is in place.
  • Create, manage, and develop content across Amazon marketplace to ensure Brother’s products launch with the correct content, imagery, and product description.
  • Mange and implement Amazon A+ content across all Brother products through Amazon vendor central ensuring keywords. SEO and optimisation are used to increase organic traffic.
  • Create/ implement Brother Brand shop on Amazon to help shopper navigation and to increase Amazon buy box.
2012 – 2015
Samsung
Channel Marketing Manager

Developed go-to markets strategy across within Samsung’s mobile and Tablet division ensuring all product campaigns are launch in line with flagship launches. Managed all Product launches from Galaxy S3 up to Galaxy S6. Oversaw budget allocation and outline competitive challenges within the technology sector. Crafted channel execution to ensure best in class marketing campaigns in line with Samsung Brand strategy and ensure all Retail partners adhere to Samsung Brand guidelines.

  • Manage the channel marketing activity across online, retail, call centres, indirect and retention, ensuring that a cohesive six-month marketing plan is in place.
  • Achieved successful product launches with Samsung Distribution partners and non-network partners.
  • Ensured brand compliance across all marketing channels.
  • Optimised budget for maximum return on investment.
  • Lead new product launches efforts in channel including collateral, communication strategy, merchandising procurement, training tools, and related activities including direct customer events.
  • Ensure all channel execution for Samsung products in-store, Online and with key retailers comply with Samsung brand guidelines.
  • Mange and implement Amazon A+ content across all Brother products through Amazon vendor central ensuring keywords. SEO and optimisation are used to increase organic traffic.
  • Create/ implement Brother Brand shop on Amazon to help shopper navigation and to increase Amazon buy box.
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